We are Multy

All About Us

Ninnananna is an innovative UK-based baby and childcare product specialist, designing, developing and manufacturing the highest-quality, versatile items for the nursery, baby and child furniture markets.

Who We Are

We pride ourselves in creating beautifully crafted, contemporary products which will prove exceptional value for parents as they bring up their children, from their baby’s first crib to highchairs, cots, bedroom furniture, storage and bedding.

Our Ethos

The ethos of Ninnananna is not to do what has been done before, but to bring you tomorrow’s ideas today, ensuring you and your baby have the very best products to enjoy and benefit from for many years.

The Multy Story

Ninnananna is a business born out of a father’s love and dedication to provide the very best for his new son. Like millions of other children across the world, our director Greg’s baby boy, Winston, unfortunately suffered from tummy ache and reflux, and therefore struggled to sleep in his first few months.

Research told Greg he’d be more comfortable lying at an angled position, and experience told him that his baby boy loved being rocked to sleep.

As an experienced carpenter, Greg set to work and and combined the two elements to produce a product which soon has his little boy (and Greg) soundly sleeping through the night.

The Multy had been born, but Greg didn’t stop there.

Realising that a crib is an expensive purchase which lasts only a handful of months, he looked to make The Multy grow with his child, and working with a team of experienced UK designers, incorporated a number of other uses into the design.

Introducing a high chair to the stand made sense, and made Winston happy, as the chair pushed up close to mum and dad’s dining table and Winston could now enjoy meals with them.

Greg moved to Sweden from Yorkshire, England in 2011 and started his family in Stockholm, living in a stylish city full of modern furniture and the home of flat pack, it was easy to be inspired by his surroundings.

The positive reaction of friends and family soon made Greg realise his product was another iconic stylish Swedish furniture item in the making.

The Multy is now the most versatile of products, changing from a crib to a highchair, and then to storage for toys or baby essentials, ensuring it has a lifespan for many years.

Ninnananna is now developing a range of new products, which will be added to this website in the near future.

Buy your Multy today for only £179.99 + £14.99 P&P

Delivered to your door and easy to assemble, The Multy will become an essential part of family life for years to come.